Partnership

Hubdrive closes the HR gap in Microsoft Dynamics 365

• Many Microsoft partners know the situation: their customers are deeply embedded in the Microsoft ecosystem – Microsoft 365, Azure, Business Central, Finance and Operations, Power Platform, Copilot, SharePoint, Power Automate and more.
• Organizations trust Microsoft technology and value end to end processes as well as a shared data foundation.
• Until now, customers had to rely on an isolated solution for HR. Together, Microsoft and Hubdrive have now closed this gap.
• Hubdrive HR is the complete solution that is fully integrated into the Microsoft ecosystem from a technical, visual and licensing perspective – developed by Hubdrive and seamlessly embedded by Microsoft.

Partnership with Hubdrive

• The unique positioning: Why Hubdrive HR
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• The unique business case: The value for customers with a Microsoft strategy
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• Hubdrive – the strategic ERP data foundation for artificial intelligence
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• The partner model: How you benefit as a partner
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• The evaluation: Taking a closer look at the HR solution
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Why Microsoft relies on Hubdrive for HR management

• Partners are often asked by customers why Microsoft does not offer its own HR solution.
• Microsoft’s strategy is to focus on its role as a global platform provider: Microsoft 365 for productivity, the Power Platform for automation and extensions, ERP systems for core business processes and Copilot for artificial intelligence.
• A deeply country‑specific HR solution would not align with this platform and partner model, as it requires detailed local knowledge of regulations and processes.
• HR is one of the most highly regulated areas, with significantly different requirements for labor law, collective agreements, reporting obligations, taxes, social security and data protection in each individual country.
• As a result, an HR suite must continuously adapt to country‑specific regulations, update validations, maintain connections to government systems and support numerous special cases – all with significant and ongoing product, update and compliance effort.
• For Microsoft as a global platform provider, it is therefore more effective from a business perspective to delegate this country‑specific depth to specialized partners, such as Hubdrive for HR management or Payroll 365 for payroll processes.
• Microsoft has effectively transferred a strong business opportunity to Hubdrive and its partner ecosystem. Become part of this community and benefit from this opportunity!
  

Developed by Hubdrive,
seamlessly embedded by Microsoft

Hubdrive HR is the complete solution that is fully integrated into the Microsoft ecosystem from a technical, visual and licensing perspective – developed by Hubdrive, seamlessly embedded by Microsoft.

Being embedded by Microsoft brings significant advantages for both partners and customers:

• Users continue to work within their familiar Microsoft environment without additional third‑party apps.
• Only minimal extensions to the existing Microsoft infrastructure are required during implementation.
• A separate, additional HR platform, as required by traditional HR systems, is completely avoided.
  

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Long-standing collaboration with Microsoft at a personal level

• Hubdrive and Microsoft have maintained a close and trusted partnership for many years that goes well beyond a traditional technology collaboration.
• As a certified Microsoft ISV, Hubdrive plays a unique role within the Microsoft ecosystem. Hubdrive HR closes the HR gap in Microsoft Dynamics 365 – a business case that Microsoft has delegated to Hubdrive due to country-specific complexity.
• This partnership is not a one-way relationship. Microsoft benefits from the additional Power Platform licenses generated through Hubdrive HR, while Hubdrive customers and partners rely on the full Microsoft infrastructure they already know and trust.
• The strength of this collaboration is also reflected on a personal level. Hubdrive maintains a close, direct relationship with Microsoft, enabling joint go-to-market activities and co-sell initiatives worldwide – even beyond standard partner frameworks.
• This mutual trust was most recently recognized with the Global ISV Success Award, honoring Hubdrive as one of the most successful growth partners for Microsoft Business Applications worldwide – a visible sign of the strength and long-term potential of this partnership.

Make the Microsoft Power Platform the strategic foundation of your business processes with Hubdrive

• Many organizations with a Microsoft strategy already use the Power Platform productively – for business applications such as Sales, Marketing and Service, as well as for their own extensions.
• Satya Nadella and Charles Lamanna explicitly recommend that customers use the Power Platform as the strategic foundation for extensions – with Hubdrive serving as the native extension for HR management. It is the only complete HR solution on the Power Platform.
• Hubdrive HR creates a unique scaling effect. Because every employee is involved, Hubdrive HR significantly increases platform usage across the entire organization – without the need to introduce a separate HR platform, as is typically required with traditional HR systems.
• Hubdrive partners support both new and existing customers on this journey while unlocking a broad range of revenue streams – including consulting, implementation, customizations and extensions, as well as recurring license revenue from Hubdrive, Microsoft and their own solutions.
  

Hubdrive HR is available for all Microsoft ERP systems

• Hubdrive HR extends Microsoft ERP systems such as Business Central and Finance and Supply Chain Management with professional HR management – from recruiting and employee administration or workforce management to talent management and HR self services.
• Hubdrive is built on the Microsoft Power Platform and integrates fully with Microsoft ERP systems across all six layers.
• Users remain in their familiar environment. IT continues to use familiar Microsoft tools for administration, automation, customization and extensions.
• Enable your Microsoft customers to leverage the full benefits of the Dynamics 365 platform for HR as well.
• Microsoft Canada quote: "We win ERP projects that we would have lost in the past due to the lack of HR functionality."

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Hubdrive is establishing itself as a relevant player in the international HR software market

• In recent years, Hubdrive has received multiple international awards and certifications.
• These recognitions underline the company’s ambition to develop innovative and practical HR solutions.
• They reflect the trust of customers and partners, as well as a consistent focus on quality and growth.
• Each award also serves as motivation to continue on this path and set new standards in the HR tech market.
• They clearly demonstrate that Hubdrive is increasingly establishing itself as a significant player in the international HR software market.

Customers in more than 36 countries

• From mid‑sized organizations to globally recognized brands such as WWF, Nestlé, Hypoport, Baker Tilly and Falke – Hubdrive HR is used by customers in more than 36 countries and across nearly all industries.
• This broad and well‑established customer base is more than just a sales argument for partners. It is proof that Hubdrive HR works in practice – across industries, at scale and with proven customer satisfaction.
• As a Hubdrive partner, you benefit from this strong positioning. Reference customers, testimonials and an active global community help you engage your own customers – and build trust from the very first conversation.

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Hubdrive positioning from a technical perspective

Hubdrive HR is built entirely on the Microsoft Power Platform – just like Microsoft’s own business applications – and therefore integrates fully with Microsoft’s IT infrastructure across all six layers:

• Frontend: Hubdrive is embedded directly by Microsoft into Microsoft 365 applications such as Teams, Outlook, Copilot, OneDrive and SharePoint. IT does not need to deploy or maintain applications from another vendor.
• Microsoft business applications: Hubdrive HR integrates seamlessly with Microsoft business applications such as Sales, Marketing, Service, Supply Chain, Project Operations and SharePoint. Employees and administration work consistently within the familiar Microsoft environment.
• Automation: All automation in Hubdrive is handled exclusively through familiar Microsoft tools such as Intune, Power Automate and Power Apps. IT does not need to learn any proprietary tools.
• Customization and extensions: These are also handled in familiar Microsoft tools with Hubdrive: the Microsoft customization engine, Power Apps and Power Pages. IT does not need to introduce any proprietary tools here either.
• Microsoft ERP systems: For organizations using Business Central or Finance and Supply Chain Management, Hubdrive HR integrates seamlessly into the existing Microsoft ERP systems and extends them with comprehensive HR management. 
• Backend: Hubdrive HR is a certified managed ISV solution on the Power Platform and is seamlessly embedded into the existing Microsoft cloud infrastructure across all layers. The need for an additional platform, as required by traditional HR systems, is completely eliminated.

Hubdrive integrates fully with the Microsoft ERP ecosystem

Hubdrive HR is fully integrated with Microsoft 365 and Dynamics 365 applications, as well as Microsoft ERP systems. Here are a few examples of how Hubdrive becomes part of the Microsoft interface:

• In Business Central, Hubdrive appears directly within the menu structure and is accessed by users as if it were a native part of the system.
• In the business applications, Hubdrive is seamlessly integrated with Microsoft apps such as Sales, Marketing and Finance.
• For mobile use, no third‑party application is required. Hubdrive is embedded by Microsoft within its mobile apps.

100 reasons why companies with a Microsoft strategy choose Hubdrive HR

Hubdrive HR is a complete solution for HR management based on the Microsoft Business Platform. In fact, there are 100 Reasons why organizations with a Microsoft strategy choose to digitalize their HR management with Hubdrive within their existing Microsoft environment rather than using a traditional HR system as an isolated solution.

These 100 reasons span all levels and roles across the organization. Everyone benefits:

• HR benefits from significantly less time spent on daily tasks, creating more capacity to actively shape and improve processes.
• IT works with familiar Microsoft technology instead of managing avoidable siloed solutions with additional infrastructure.
• Employees experience greater convenience by working in familiar Microsoft 365 apps and through more integrated processes.
• Managers complete their HR tasks where they already work – in Microsoft Teams, Outlook and Dynamics – without switching systems or relying on isolated solutions.
• The CFO reduces costs through lower system and integration effort, higher levels of automation and better use of existing licenses – resulting in a faster return on investment.
• The CEO gains strategic confidence by building on Microsoft’s innovation capabilities and is recognized as leading an innovative organization.

The entire organization benefits from increased AI innovation on a unified platform.

Hubdrive positioning as a complete HR management solution for customers with a Microsoft strategy

• Hubdrive HR is a complete solution for human resources management based on the Microsoft Power Platform. The entire employee lifecycle is supported – from recruiting and employee administration to employee development.
• The modular design of the solution makes it scalable, ranging from extending an existing HR system to serving as a full Human Capital Management solution.
• Hubdrive HR differentiates itself from other HR systems through its deep integration into the Microsoft ecosystem, delivering significant advantages for HR departments in the digitalization of their processes.

The platform advantage: Why Hubdrive is more than HR software

Functional parity is the new standard – the real difference lies elsewhere

An honest look at the HR software market shows that, when it comes to core functionality, leading solutions are largely comparable today. Anyone still competing with feature lists is engaging in the wrong comparison. The real question is different: Which platform is the solution built on?

The platform is the differentiator – and this is where Hubdrive has a structural advantage

Hubdrive HR is built entirely on the Microsoft Power Platform – and this is not just a technical detail, but a strategic advantage with measurable impact on customization, automation and future readiness.

The Microsoft Power Platform is not a niche product

Microsoft has been named a Leader for the seventh consecutive time in the Gartner® Magic Quadrant™ for Enterprise Low-Code Application Platforms – and also received the Customers’ Choice distinction in Gartner Peer Insights™, based on real user feedback on functionality, ease of use and overall value.

Customers with a Microsoft strategy gain the greatest value

With Hubdrive, customers receive an HR solution that integrates seamlessly into their existing Microsoft environment and uses the same technologies, security standards and governance models as the rest of their IT landscape. In addition, Microsoft has the world’s largest partner ecosystem – specifically Dynamics partners – who can implement, automate and customize Hubdrive without requiring additional specialized skills.

AI included – not an add‑on

Copilot features that competitors position as premium add‑ons are structurally built into a Microsoft‑native system.

Conclusion: No HR comparison without a platform comparison

Anyone comparing HR solutions without considering the underlying platform is comparing surface, not substance. For organizations with a Microsoft strategy, Hubdrive delivers the functional depth of a modern HR solution – and beyond that, the full strength of the world’s leading business platform.

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Accelerate the ROI of ERP projects by over 25% with Hubdrive HR

• In many regions around the world, ROI is a critical factor when selecting an ERP solution and implementation partner.
• Mid‑sized organizations currently achieve ROI from ERP projects in around 18 months, compared to 24 – 36 months in the past. The target for many customers is 12 months. Large enterprises currently achieve ROI within 24 – 30 months.
• Hubdrive HR delivers an ROI of 4 – 6 months.
• As part of an ERP initiative, Hubdrive reduces the overall ROI timeline by approximately 25% – to around 12 months for mid‑sized organizations and approximately 18 – 24 months for large enterprises.
• This reduction can be the decisive factor that leads a customer to choose one of the Microsoft ERP systems over competing solutions.

Trustworthy AI requires complete data – Hubdrive provides the missing link in Microsoft ERP systems

• AI models are only as good as the data they are trained on. ERP systems provide structured, historical and organization‑wide data from finance, logistics, production, HR and sales – exactly the type of consistent, validated data that AI models require for reliable results.
• HR data adds a critical dimension to the ERP data foundation – including employee skills, utilization, turnover and development potential. This enables AI not only to optimize processes, but also people and organizations, for example through predictive succession planning or AI‑supported recruiting processes.
• Microsoft Copilot illustrates where this is heading. Generative AI is directly integrated into Dynamics 365 and uses the existing ERP data foundation to answer natural language queries, generate reports and suggest next steps – without the need for data export or separate AI infrastructure.
• However, Microsoft ERP systems do not include a native HR module. Hubdrive HR closes this gap. Fully embedded within the Microsoft Business Platform, it provides the missing HR data that is essential for an effective AI strategy.
• For organizations with a Microsoft strategy that rely on Microsoft ERP systems, Hubdrive HR therefore completes the final data gap. HR data flows seamlessly into the existing Microsoft infrastructure – creating a complete data foundation for a powerful and scalable AI strategy.

Secure positioning for partners at the intersection of Microsoft ERP systems and AI

• In a world where AI is continuously reshaping business models, SaaS providers and entire industries, partners need solutions they can rely on – solutions that are not displaced by AI, but instead enable AI.
• This is exactly where the strategic strength of Hubdrive HR lies. As a native extension of the Microsoft ERP ecosystem, Hubdrive, together with Microsoft, provides the data foundation from which generative AI and AI agents can deliver maximum value.
• However, without HR, this foundation is missing one of its most critical dimensions – recruiting, employee development, skills and workforce history. These are data points deeply embedded in core business processes and essential for AI‑driven decision-making.
• Hubdrive closes this gap and completes the ERP data foundation into a comprehensive platform – the starting point from which organizations can unlock the full potential of AI.
• For partners, this means: by adding Hubdrive HR to your portfolio, you are not investing in just another HR tool – you are securing a future‑proof position at the intersection of ERP, the Microsoft ecosystem and AI.

Participate in Hubdrive’s success

• For more than 20 years, Hubdrive has stood for successful Microsoft business software. Experience shows that scalable growth is driven by a strong partner network.
• As a certified Microsoft ISV, Hubdrive focuses on the development and global go‑to‑market of “Hubdrive HR-Management for Microsoft Dynamics 365,” with a clear focus on revenue growth, recurring revenue and rapid market expansion.
• Partners benefit from a proven product, clearly defined target markets and attractive revenue potential in the global HR software market. Together with Hubdrive, new customer segments can be unlocked, sales cycles can be accelerated and customer lifetime value can be increased sustainably.
• Hubdrive positions itself as a growth‑driven partner for organizations looking to scale revenue and recurring income in this space with Hubdrive.

Fast entry, strong leverage – the Hubdrive partner model

• Partners do not need to make significant upfront investments to achieve fast success with Hubdrive.
• The simplest way to get started is to position Hubdrive HR within ongoing Microsoft ERP projects or with existing customers as the native HR solution to complete the Microsoft strategy.
• You immediately benefit from commissions, recurring revenue as well as additional Microsoft license revenue. Implementation can be handled by Hubdrive itself or by one of the experienced implementation partners worldwide, depending on your preference.
• Partners who want to go deeper can implement Hubdrive HR independently based on the proven Hubdrive Best-Practice approach , including all templates, checklists and guidelines provided by Hubdrive. The Hubdrive consulting team is always available as a trusted sparring partner.
• The result: low risk, manageable investment – and high license volume with sustainable recurring revenue.

Why Hubdrive partners achieve greater success

The difference starts with a simple fact: HR affects everyone.

• With most Microsoft ISV solutions, the group of users is relatively limited. A project management solution is used by project managers. A sales solution is used by the sales team. An accounting solution is used by the finance department.
• HR, however, affects every single employee in the organization – from entry‑level staff to executive leadership. This is not a marginal difference. It is the structural reason why Hubdrive projects are systematically larger, more comprehensive and more long‑term than most other ISV engagements in the Microsoft ecosystem. For partners, this creates a revenue base that other ISV solutions structurally cannot match.

Microsoft licenses across the entire workforce

• Every employee using Hubdrive HR requires a Microsoft license. For a customer with 300 employees, this means 300 licenses – not just 30 for a single department.
  

Higher project budgets driven by measurable ROI

• HR digitalization with Hubdrive is not a cost center – it is an efficiency program. The gains in efficiency are directly measurable and often significant. Customers who understand this leverage invest accordingly.
• The budget for a Hubdrive project is not defined by the IT budget of a single department, but by the savings potential across the entire HR function.
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Long‑term customer relationships instead of one‑time projects

• HR is not a system that is implemented once and then left untouched. Regulations change. Organizations grow. New modules are added. Employee numbers increase. For partners, this means not a one‑time transaction but an ongoing relationship.
  Hubdrive partners support their customers throughout the entire HR digitalization journey – from the first employee record to fully automated talent management with AI‑supported processes.

The real potential: HR as the gateway to full digitalization

• A company that digitalizes HR with Hubdrive has established its entire employee data foundation within Microsoft.
• HR is rarely the final project. For partners, this means that once Hubdrive is implemented, they are positioned at the table for all future digitalization initiatives.

Conclusion: HR is the project with the strongest multiplier effect in the Microsoft ecosystem

• No other ISV topic reaches every employee. No other area combines this level of license volume, project depth, customer retention and cross‑sell potential.
• Hubdrive partners invest once in a partnership – and benefit continuously from customers that grow, digitalize and consistently expand their Microsoft strategy.
  

Familiar Microsoft infrastructure enables fast success for implementation partners

Hubdrive HR is built entirely on the Microsoft Power Platform, just like Microsoft’s own business applications, and therefore integrates fully with Microsoft’s IT infrastructure.

• Implementation partners work exclusively within familiar Microsoft tools.
• In the frontend, Hubdrive is embedded directly by Microsoft into Microsoft 365 applications such as Teams, Outlook, Copilot, OneDrive and SharePoint. There is no need to learn, deploy or maintain additional applications from external vendors.
• Automation, customization and extensions are handled exclusively through familiar Microsoft tools such as Intune, Power Automate, Power Apps, Power Pages and the Microsoft customization engine.
• In the backend, Hubdrive HR integrates seamlessly as a certified managed ISV solution on the Power Platform into the existing Microsoft cloud infrastructure – from Azure to Dataverse and the security and identity services.
• As a result, implementation partners work only within environments they already know and can directly apply their existing expertise, certifications and proven methods without needing to learn new proprietary technologies.
• This significantly reduces onboarding effort and project risk, while enabling faster time to value for customers.

Hubdrive is the only complete HR solution that does not require building a separate proprietary HR platform.

Generate up to 5 times more revenue and profit with the same level of effort using Hubdrive

• The consulting and sales effort required for different Microsoft business solutions is typically comparable for the customer – regardless of whether Sales, Marketing, Service or HR is being implemented.
• The key difference lies in the license volume. While Sales and Marketing solutions are limited to specific departments, HR impacts the entire organization.
• In HR, every employee requires access – typically via Microsoft 365 and the Power Platform. This creates up to five times higher licensing potential with a comparable level of sales effort.
• The result is significantly higher revenue with the same level of investment.
• At the same time, customer willingness to invest is high, as Hubdrive HR delivers measurable time savings and provides a fully integrated alternative to isolated, traditional HR systems that would otherwise require substantial additional effort to build and maintain.

Global scalability

With operations in more than 36 countries, Hubdrive offers a scalable partner model for a wide range of business models:

• Payroll providers
• Resellers and distributors
• Microsoft Dynamics implementation partners
• Integration solution providers
• Add‑on providers for functional extensions
• Service partners for implementation and maintenance
• Providers of industry‑specific HR templates

Hubdrive partnership models

• The Hubdrive partner program offers a range of partnership options – from initial, low‑commitment collaboration to deep strategic integration.
• Each partner chooses the level that best fits their current situation. The model is deliberately designed to be easy to access: entry is possible without investment, and expansion can follow at your own pace.
• Each partnership level follows the same logic: Hubdrive provides the product, Microsoft provides the infrastructure – and the partner provides customer proximity.
• Those who start small can scale at any time. Those who think big will find in the IP partner model a vehicle for true differentiation.

The Hubdrive partner network

Proven trust as a foundation for new partners

• Hubdrive works with a large number of well‑established Microsoft Dynamics partners worldwide and has positioned itself as a reliable and scalable partner within the Microsoft ecosystem.
• Together with a global network of more than 200 partners, Hubdrive HR is currently being implemented and used in 36 countries.
• Other Dynamics partners have therefore already evaluated Hubdrive, made their decision and are successfully deploying the solution for their customers.
• Partners who begin working with Hubdrive as new Dynamics partners can build on a solid and proven foundation.

Personal support

Every Hubdrive partner is a managed partner

• In most ISV partner programs, the reality is disappointing: a partner portal, an FAQ database and a generic hotline. If you have questions, you search. If you need leads, you wait. If you have to solve a customer issue, you work your way through tickets.
• At Hubdrive, this is structurally different. Every partner – from initial entry to the highest level of integration – has dedicated personal contacts. Not one contact for everything, but the right people for the right topics.
• Hubdrive grows through its partners – and that is exactly why every partner is supported with a true managed service. What is good for the partner is good for Hubdrive. This alignment of interests is the reason why the managed partner model is not a marketing promise, but a core business principle.

Five dedicated contacts. Five growth levers.

Marketing – PR and lead generation

• No partner needs to position Hubdrive in the market alone. The dedicated marketing contact actively supports PR, joint campaigns and lead generation.
• Co‑marketing is not a promise in the partner agreement – it is a working reality with a dedicated counterpart at Hubdrive.
• The result: partners enter new conversations with Hubdrive without having to carry the marketing budget alone.

Sales – co‑sell and licensing

• During active sales, partners are supported by a dedicated sales contact for hands‑on co‑sell engagement.
• No partner is left alone in customer conversations when complexity increases. Hubdrive is at the table – as an accelerator, not a competitor.

Customer Success Manager – retention and growth

• The Hubdrive CSM is the strategic partner for shared customers. The CSM ensures that customers realize the full value of the solution and proactively identifies expansion opportunities.
• During implementation, the CSM also supports the partner’s project lead in addressing emerging challenges.

Product and support – customer issues and resolution

• When a customer has an issue, every hour matters. The dedicated product and support contact has deep product knowledge and already knows the partner personally.
• No anonymous ticket systems, no generic responses. Direct communication, fast resolution – and a partner who delivers with confidence in front of the customer.

Quarterly C‑level exchange – strategy at eye level

• Once per quarter, Hubdrive leadership and partner management speak directly – about pipeline, market development, product roadmap and strategic growth opportunities.
• No middle layers and no second‑hand summaries. A partnership anchored at the executive level and continuously developed there.

Extend Hubdrive HR with add‑ons and services

A marketplace of possibilities

• Partners can extend Hubdrive HR with additional solutions and integrations – from payroll integrations and time tracking systems to AI agents and AI‑supported recruiting tools.
• This opens up an additional, scalable business opportunity for partners with recurring revenue potential.
• Each extension is granted exclusive status: the partner remains the sole provider of their solution within the Hubdrive ecosystem and benefits from a unique market position without internal competition.
• Hubdrive actively supports the marketing of these extensions – through marketplace placement, access to Microsoft, positioning with existing Hubdrive customers, joint go‑to‑market activities and direct access to the global Hubdrive partner network across more than 36 countries.
• Become part of the Hubdrive partner‑to‑partner network. Implementation partners recommend and combine their extensions, enabling customers to benefit from a complete ecosystem – while every partner benefits from the network effect of the others.
• The result is a model that turns partners into product providers – with low development risk, global reach and the strength of the Microsoft and Hubdrive ecosystems behind them.

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Evaluate Hubdrive HR in more detail

• Features of the 16 modules
• 100 reasons for customers with a Microsoft strategy
• Walkthroughs of the 5 most important modules
• Request a live demo
• Evaluate the HR solution in your own environment
• E‑learning with detailed click‑throughs

Take the next step now

Hello, my name is James King. I am the central point of contact in Partner Recruiting and look forward to meeting you.