The OKR management tool divides breakthrough targets into qualitative Objectives and quantitative Key Results & KPIs.
Strategic goals: Global strategic breakthrough targets for the entire company. Designed for one year.
Objectives: Where do I want to go or what do I want to achieve? Designed for one quarter. Specific tasks to achieve the objective are recorded as a Key Result or KPI.
Key Results: What does the target result look like and how can I measure it?
KPIs: Key figure-driven targets that can be measured with concrete figures.